BeepCast signs license agreement for mobile marketing platform with Xip Mobile in Australia

Sydney, May 2007

BeepCast Pte Ltd has entered into a Joint Venture and exclusive licence agreement with Sydney based mobile marketing specialist Xip Mobile Pty Ltd for the provision of their integrated mobile marketing platform in the Australian market.

Xip Mobile www.xipmobile.com.au (pronounced ‘zip’) has launched the Xip Code™ service initially targeting the Real Estate industry but expecting to roll out rapidly across other verticals over the coming months. The Xip Code™ service is a “branded” mobile solution enabling consumers to easily identify a Xip Code™ and request information about products or services by responding to a single non premium number. The information can be received in a variety of ways including simple SMS, email or voice.