Mobile marketing solutions company BeepCast Pte Ltd has entered into a Joint Venture and exclusive licence agreement with Sydney based mobile marketing specialist Xip Mobile Pty Ltd for the provision of their integrated mobile marketing platform in the Australian market.

Xip Mobile www.xipmobile.com.au (pronounced ‘zip’) has launched the Xip Code™ service initially targeting the Real Estate industry but expecting to roll out rapidly across other verticals over the coming months. The Xip Code™ service is a “branded” mobile solution enabling consumers to easily identify a Xip Code™ and request information about products or services by responding to a single non premium number. The information can be received in a variety of ways including simple SMS, email or voice.

Xip Codes™ are prominently displayed on property For Sale signs, advertising boards, vehicles and press classifieds. Consumers request information regarding that product, property or service via their mobile phones and receive an immediate response.

Xip Codes™, an obvious play on the US term for post codes, use short alpha based codes for ease of recognition and recall. The platform was developed by BeepCast in Singapore and has been extensively used in Asia and specifically avoids the use of premium rates by consumers. Consumers only pay their usual SMS charges with a small fee paid by the Xip Code™ user for any responses sent.

BeepCast’s Domenico Pezzaniti says the model is designed to be simple and safe to use for consumers while being easy to set up for businesses. Consumers don’t have to worry about paying excessive SMS charges. “While consumers like the immediacy of using mobile, they don’t want to pay a premium to enquire about a product or service. Xip Codes provide a valuable information service and the consumer always remains in control. There are no hidden costs, no spam and no need to subscribe or unsubscribe. They get what they want, when they want it!”

Pezzaniti started up BeepCast in 2000 before the SMS boom and is a well known figure in Asia’s mobile industry. He is very enthusiastic about the potential for Xip Codes™ and the latest licensing deal in Australia. “Xip Codes™ are a very simple concept with no outrageous set up costs or complex technical requirements. It puts a mobile marketing solution firmly within reach of all businesses or even the consumers themselves. It is even possible to have your own personal Xip Code™.

Xclusive Xip Codes™, business or brand names, are expected to be released later this month.

For more information about BeepCast, Xip Codes™ or Xip Mobile please contact:

About BeepCast
BeepCast www.beepcast.com is a pioneer in mobile marketing solutions, established in 2000 and provides a wide range of innovative, robust and exciting mobile services that enable consumers to interact with their favourite brands or services.

About Xip Mobile
Mobile marketing company, Xip Mobile, is a joint venture between Australian digital advertising company, Xip Media, and Singapore based mobile marketing specialist, BeepCast Pte Ltd.

Xip Mobile www.xipmobile.com.au provides unique marketing and sales solutions for businesses, enabling them to interact with consumers utilising the mobile channel.

About Xip Media
Xip Media www.xipmedia.com.au is a wholly owned subsidiary of Bill Express Limited. Bill Express Limited is a publicly listed Australian company (ASX: BXP) focused on electronic product distribution, payments processing and in-store promotional media. Xip Media manages media assets including the advertising space on a growing network of over 5,000 LCD screens in retail locations across Australia.

www.billexpress.com.au
www.billexpresslimited.com.au