Apple Authorised Resellers used the
new - BeepMe™ service in their
recent radio campaign
on Class 95FM.This new service was launched
in Singapore at the end of April. A
key
feature of the service is its guarantee
to consumers that their interaction
is anonymous
and they will never receive Spam or
unsolicited communication from BeepMe™.
The Apple resellers campaign was the
first time that BeepCast has worked
with a radio station. During a chat
forum, the listeners were given simple
BeepCode,'APPLE' to SMS to request more
information on products and promotions
via their mobile phone or by e-mail.
"One of the really exciting features
to emerge from this campaign was the
viral marketing element," said
Domenico Pezzaniti, CEO of BeepCast.
It seems listeners forwarded information
to family, friends and colleagues, extending
the reach significantly.
Pezzaniti said that any concerns over
how effective an SMS campaign on radio
could be blown wide open by the results
of this fresh approach.
